The Follow-Up Gap: Why 60% of Your Leads Go Cold (And How to Fix It)
🗓️ March 27, 2026•⏱️ 12 min read
60% of leads go cold within 24 hours. Average contractor gives up after 1.3 attempts.
Response Time = Conversion
| Response Time | Conversion |
|---|---|
| Under 5 min | 391% higher |
| 5-30 min | 21% |
| 24+ hours | 1% |
7-Touchpoint AI Sequence
- Immediate: SMS confirmation
- 15 min: Call
- 4 hours: Check-in
- 24 hours: Email
- 3 days: Offer + urgency
- 7 days: Final attempt
- 30 days: Nurture
See also: HomeAdvisor Alternatives
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